What is a clipping campaign?

A clipping campaign is how a brand buys views from many clippers at once without negotiating with each one.

What is on the campaign card

On The Creators Club every campaign shows the same things before you join:

• The brand and a short brief: what the product or show is and what they want clips of.
• The rate in dollars per 1,000 views. This is what you are paid.
• The cap per clip, the most one clip can earn. A $300 cap means a clip stops accruing at $300 no matter how many views it gets.
• Budget left. The pool is a hard ceiling. When it is spent, the campaign closes.
• Platforms. Usually TikTok, Instagram Reels and YouTube Shorts. Some campaigns allow one or two of them.
• Minimum payout a clip has to earn before it enters review, if the brand set one.
• Requirements. Hashtags to include, things you may not do, minimum length, whether the logo has to stay visible.
• Source footage. A link to the raw video or a folder of assets you are allowed to cut from.

How you get in

Most campaigns are apply to join. You press Apply, the brand looks at your account, and once approved you can start submitting. Some campaigns are public and you join on the spot. A few are private and invite only. The card tells you which.

What happens after you post

You post the clip from an account you have verified and paste the link into the campaign. Views are read from the platform and converted to earnings at the rate. When the clip passes the minimum it goes to the brand for review, and once approved the money is committed to your balance.

Views keep counting for the tracking window, 30 days by default, or until the clip hits its cap.

How a campaign ends

Three ways:

1. 1The pool runs out. The campaign closes itself. Clips already approved keep their earnings.
2. 2The deadline passes, if the brand set one.
3. 3The brand closes it early. Anything not spent goes back to the brand, including the fee on it.

Other campaign types you will see

Not every campaign is pay per view. A flat fee campaign pays a fixed amount per approved post and is usually offered to chosen creators. A retainer pays a fixed sum for an agreed number of approved posts. Both are listed with the same card, and the reward model is written on it.

You can read the live board at Discover without signing in.