What happens when a campaign budget runs out?

A campaign's budget is a hard ceiling. When it is spent, the campaign closes itself. Here is what that means for everyone involved.

For creators

Earnings already approved are yours. They are in your balance and unlock on their normal 30 day schedule.

Clips still in their tracking window stop accruing. If your clip had earned $40 and was still climbing when the pool hit zero, it stays at $40. There is no money left to pay the rest from, which is why the budget left number is on every card.

Clips still pending review are reviewed as normal, and the amount they had earned by the time the pool closed is what gets approved.

The last dollars

When a pool is nearly empty and several clips are climbing, the remaining money goes to whichever views are recorded first at each sync. Two clippers can both be climbing and one gets $18 while the other gets $3. That is the pool being shared, not a mistake.

If a campaign shows a small amount left, it is worth knowing that before you spend an afternoon cutting clips for it.

For brands

The campaign closes and stops accepting submissions. Approved clips are paid from the pool. The 10% platform fee has been charged along the way on what was delivered.

A brand can top the pool up from Finance and reopen the campaign, which is common when it is working. Clippers already approved keep their access.

If a brand closes a campaign early instead, anything not committed comes back to their balance, including the fee on the unspent part. The brand only pays for views it received.

How to see it coming

The campaign card shows budget left, and the brand's dashboard shows the burn rate. As a creator, check the card before you cut. As a brand, watch for a pool that is burning faster than planned, which usually means the rate is generous and clippers have noticed. That is often a good problem, and topping up is one click.

What does not happen

Nothing is clawed back. Approved earnings are never reduced because a pool ran out. The pool only decides how much new earning can happen, never what has already been committed.